The accommodating people of the Richemont/Panerai Amsterdam office allowed me to take photos on site during the SIHH in Geneva. I made some composites of the pictures that I took of the new Panerai line-up.
You can click the photos for the large version.
The first watch in this post is the PAM29. A special edition of 500 units. Panerai did a great job on this one. It's much nicer than I thought it would be - I've never been a fan of the original one but I've never seen that watch in person.
Special Edition 2010 PAM29 Luminor GMT
Below is the new PAM323 Radiomir 10 days GMT with the automatic P.2003/5 in-house calibre and its circular power reserve indicator on the dial.
PAM323 Radiomir 10 days GMT
Another 2010 Special Edition is the PAM343 Radiomir Regatta 1/8 second. Its automatic mechanical OP XXI movement is housed in a 47mm titanium case. 500 units will be produced.
Radiomir Regatta 1/8 second PAM343
One of my personal favorites is the PAM346 Radiomir 8 days. It has a stunning brown dial and an 8 days power reserve - but there is no power reserve indicator on the dial. The case is 45mm and made of brushed titanium. I think this watch is to replace the 268.
PAM346 Radiomir 8 days
Another new watch with a brown dial is the PAM351 - Luminor Marina 1950 3 days automatic. It is very similar to the PAM312 that was introduced last year, but the case is made of titanium and the hands are gold. This is a stunning piece. There is also a bracelet version, the PAM352.
PAM351 Luminor Marina 1950 3 days automatic"
Below is the 42mm Radiomir GMT alarm, the new PAM355. Probably not the most popular new watch amongst the Paneristi, but this is truly a beautiful watch.
PAM355 Radiomir GMT alarm
Another interesting new watch is the PAM359. This watch is more or less similar to the older PAM164 in terms of how its dial looks. My guess is that people that are new to brand will be attracted to this watch more than the Panerai collectors. As far as I know this is the first 1950's case that is entirely polished. The Luminova is beige/brownish which does look really nice. This watch has a killer strap, the color of the stitches matches the color of the indices.
PAM359 Luminor Marina 1950 3 days automatic
The PAM361 44mm Luminor Chrono flyback.
PAM361 44mm Luminor Chrono flyback
A very special piece that was introduced during this SIHH is the PAM365 L'Astronomo Luminor 1950 Tourbillon GMT. It has an "equation of time indicator" and a sunrise and a sunset indicator on the outer flange. The case is 50mm.
PAM365 L'Astronomo Luminor 1950 Tourbillon GMT
Another 2010 special edition is the PAM300 Mare Nostrum. The watch is 52mm and a thing of beauty that will be appreciated by many collectors. Is it a watch that you can actually wear? I couldn't. But if I could afford it I'd buy it if only to stare at its beautiful movement.
PAM300 Mare Nostrum
Another Panerai novelty is the PAM348 - Lo Scienziato Radiomir Tourbillon GMT 48mm. More impressive in person than in pictures. This isn't a watch, it's art. It may or may not have that Panerai DNA but this is watch is really something else. 30 pieces only and priced at 140,000 Euro if I remember it well - but already sold out. Sorry ;)
PAM348 Lo Scienziato Radiomir Tourbillon GMT 48mm
The new PAM335 can be seen as a PAM270 in a ceramic case. This is a watch that I didn't want to take off my wrist. The movement is not PVD coated like it is on the 317 because the production process has proven to be too complicated. This watch has a darkened case back crystal instead to achieve a similar look.
PAM335 Luminor 1950 10 Days GMT
Sadly I have only a few pictures of the pink gold PAM336 (below). I did take more pictures of the other new 42mm Radiomirs, but errors on my camera's memory card caused me to have lost those.
PAM336 Radiomir 42mm
The star of the show for the Paneristi is of course the PAM339 - Radiomir Composite Marina Militare 8 Giorni. A watch that is very special in many different ways. The 47mm case is made out of a new material called "Panerai composite", which is allegedly even harder than ceramic. The watch is very light in weight. The color of both the case and the dial is brown. The bezel and the case are made out of one piece. The in-house Panerai P.2002/7 movement has an eight day power reserve. The watch is limited to 1000 units but who knows, a few hundred more wouldn't surprise me at all. It would make sense to me.
PAM339 - Radiomir Composite Marina Militare 8 Giorni
All photos © 2010 M.Wilmsen
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