Monday, November 15, 2010

PAM360 Luminor DLC - 10 years Paneristi anniversary watch

Panerai created the PAM360 - aka BBQ - to celebrate the ten years existence of the popular Panerai collectors forum The 360 was in part designed by - and created for - the people that made Paneristi what it is today. The watch is a unique edition of only 300 pieces. That obviously means that sadly quite a few had to be disappointed. Panerai received thousands of requests from people that wanted to own the watch. Having said that, the PAM360 is a stunning piece. I'd say it's smoking hot ;)

Panerai PAM360 Luminor DLC - 10 years
Panerai PAM360 - Luminor DLC

The 44mm case is DLC coated and its color is very dark gray - not really black. The color of the indices and numbers on the dial is beige. Some have called it "fake patina", some like it, some don't. I for one think it looks amazing. Especially in combination with the DLC case. The Luminova paint does still light up green in the dark. The watch has the OP logo on the dial and its movement is the hand-wound mechanical Panerai OP I.

Panerai PAM360 Luminor DLC - 10 years
10 years anniversary

The watch comes with a vintage looking strap that tapers from 24mm to 22mm which is shown in the first photo. The photo above shows the watch with a 24/24 tan Drifter strap by Kaktus Straps.

Photography - red gel and smoke trails

I started this blog to share my passion for both Panerai and photography, so here's some more information about the photos.

Panerai PAM360 Luminor DLC - 10 years
Click the photos for a larger version

The red spot in the background of the above photo was created by aiming a snooted strobe at the background. I taped a red gel at the end of the snoot. The diffused light that falls on the front of the watch is coming from a second strobe that is aimed at a white cardboard reflector in front of the watch. To keep the background black, there has to be a reasonable distance between the watch and the background as to prevent light from falling on it which would make it gray.

Panerai PAM360 Luminor DLC - 10 years
Smoke trails

The smoke trails that are showing in the first and last photo are created by putting two incense sticks underneath the watch. I aimed a snooted strobe at the smoke from the right next to the watch. The light on the watch itself is bounced back onto the watch by aiming a second strobe at a white cardboard reflector in front of the watch. The reflector was positioned at an angle of about 45 degrees.

To freeze the smoke trails you have to use a low output setting on your strobe. The duration of the flash freezes the action (more so than the duration of the shutter speed). So a low output power of e.g. 1/32 means that the duration of the flash is shorter than when you fire the flash at e.g. 1/4. You'll have to use a small aperture to make sure that the smoke is in focus. I used f14 @ 1/200s for these shots. A smaller aperture would have required more light/more power - which would have made the duration of the flash longer. And that wouldn't have worked too well.

How the smoke moves is pretty unpredictable, so you'll have to set it up (with a tripod) and then you'll just have to take plenty of shots. I think I took about 30 shots and kept only five that were ok. And that doesn't include the first few shots that I took to figure out how to light the watch without the light hitting the background. Practice makes perfect and although these aren't too bad, they're not nearly as good as some shots I came across on Flickr.

BTW the strobes were triggered by use of an Elinchrom Skyport on one flash. The second strobe was in optical slave mode.

Related posts

An overview of watch posts on
Shaping light with a DIY snoot
Dropping a wristwatch in a water tank
Freezing water droplets with off camera flash
PAM26 Luminor Marina left handed PVD
PAM28 Luminor Power Reserve DLC


  1. Thanks for the explanation. I was wondering how did you do that. Very glad to hear no strap was burnt :)